Picture a woman scuttling past an airport bookstore, with the full realization that (a) she's running late and doesn't have time to browse, and (b) even if she could, there'd be no point in buying a book because there's no way in hell she's going to get any reading done while flying with a toddler.
But she darts in anyway. She sees a display containing this book and this book -- one the debut novel of a pop-music princess, the other the first novel published in ten years by arguably one of the finest authors writing today. I'll leave you to guess which one she picks up and power-reads for several pages.
And, god help me, she enjoyed it.