Hey all. I'm working on a radio story about this whole "book trailer" trend for CBC's Definitely Not the Opera. (If you're new to the concept, book trailers are short videos that authors and publishers are creating to promote their books. It's a relatively new idea, and it's meeting with mixed reviews from the book-loving public.)
What's your take on this? Are book trailers weird, or just good marketing? Have you seen any awesome book trailers, or any that are absolutely terrible?